Health Industry Lobbyist Joins Media (but keeps day job)
This week, a News and Observer-owned publication, The Insider, announced a new partnership with a longtime health industry lobbyist and lobbying firm to provide news about health issues in the state. The Insider is a respected subscription newsletter that has covered state government happenings for years. It provides schedules of bill action, summary of news stories, and independent reporting.
The Insider’s new partner is longtime NC lobbyist Harry Kaplan, a NC director in the national lobbying and PR firm McGuireWoods Consulting. McGuireWoods is a firm that isn’t shy about trumpeting its conservative credentials – like when it boasts how it was able to push repeal of a state “death tax” despite opposition from misguided people who thought inheritance taxes only applying to estates worth millions affect only the wealthy.
In North Carolina, Kaplan’s McGuireWoods clients include the NC association of health insurance companies, two pharmaceutical industry stalwarts – Novartis and Purdue Pharma, State Farm Insurance, and MedSolutions, “the leader in radiology management.” To be fair, Kaplan’s got some nonprofit clients too, among them the American Heart Association and Community Health Center Association.
Kaplan, McGuireWoods, and The Insider will reportedly team up to offer a subscription newsletter to report on health care policy and legislation at the General Assembly. Kaplan is quoted as saying that no publication will report “faster or more fully” on health issues.
Kaplan’s a well-liked and respected lobbyist, and no doubt has the ability to produce this sort of publication – he actually tried it on his own a few years ago, although it never took off. However, this new partnership raises questions about whether a health industry lobbyist should be joining with one of the largest media companies in the state to report on health issues.
What gets reported on in this sort of newsletter may well end up in the more mainstream media. And, even with good will and the best of intentions all around, Kaplan’s business provides an appearance of a conflict of interest regarding how and what he chooses to cover.
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