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Thanks for speaking out on the Blue Cross ads.
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Years ago I dreamed up a scheme whereby a private company would manage the transaction processing and cost-containment side of a public plan. Not unlike how payments for other state programs are managed. I’d been hoping that BCBS or another insurer would say, “Hey, we’ll help make universal care a reality.” They could do that in a heartbeat if they wanted to.
But I’ve given up that hope … and made the full transition from sad to mad. This whole business really pisses me off.
Blue Cross had its chance to implement viable reform initiatives in the 80s and 90s and they blew it!
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