I wrote a post  recently about how wellness and prevention are not the most important aspects of health reform — and there is little evidence that prevention is going to contain costs.
Blue Cross and Blue Shield of North Carolina loves to talk about prevention because the company wants to guide the national conversation away from access and consumer choice. After I wrote about prevention, Blue Cross and its public relations firm Capstrat posted a note on its health reform website  on “why wellness matters.”
Wellness matters, Blue Cross tells us, because a recent study  in Health Affairs estimates that medical costs related to childhood obesity reached $237.6 billion in 2005. Pretty shocking, huh? Apparently, Blue Cross doesn’t find anything fishy about a study that says $237.6 billion of our $2 trillion health system is spent on childhood obesity.
When you link to the study cited by Blue Cross you can see in the executive summary that the cost is actually $237.6 million, not billion.
Now $200 million isn’t pocket change — but in the context of our health system, that’s not much. Blue Cross gets more than $100 million to administer the State Health Plan. And our state’s Medicaid program is between $8 billion and $10 billion in state and federal spending. There is also this sentence in the study:
Obesity as a diagnosis is different from the AMA definitions of overweight and obese. Diagnosis is a product of clinical judgment and reimbursement by hospital payers and is subject to inaccuracy. The trends described are to be interpreted with caution because they could represent trends in diagnosis rather than an increase in patients in which obesity is causing other medical conditions.
Again, we all recognize that obesity is a problem. It will most likely take reforms to our food system, not just our health care system, to fight obesity in the United States. But anyone discussing health reform who mentions prevention as the top priority for controlling costs is misleading you. And, like Blue Cross and Capstrat, they are probably just making up numbers.