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Blue Cross Anti-Reform Postcard Campaign Continues to Backfire

It’s continuing to generate strong negative reaction. As Chris noted below, Blue’s campaign made it to the HuffPost and now is on Daily Kos. Here’s what reader John had to say in reaction to the postcard here at the Pulse:

I just “fired” Blue Cross today as insurer of our Group Health Plan and signed with another company, principally because of this patently naked political attack using OUR subscriber payments without our consent. I sent them a certified letter telling them exactly why they were being fired, and sent a copy to: Wayne Goodwin, Commissioner of Insurance, and Roy Cooper, Attorney General.

I’d say people are mad.

2 Comments


  1. Alex

    October 27, 2009 at 11:56 am

    I wish the State would fire Big Blue. The State is paying for those postcards!

  2. Linda Barnett

    October 27, 2009 at 1:59 pm

    I am so burned up about this .I spent too much time yesterday trying to talk to an actual person at BC/BS about these mailings and the private answering service number they set up to handle all the complaints about it. I checked out their flashy new website. I’ll bet most of the small businesses they insure would love to be able to afford someting like that. Interestingly enough although I spent too much time trying I could not find a place to make a comment or a contact number. I called the NC Dept of Insurance and was told they do not regulate how they spend our money.

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