It’s continuing to generate strong negative reaction. As Chris noted below, Blue’s campaign made it to the HuffPost and now is on Daily Kos. Here’s what reader John had to say in reaction to the postcard here at the Pulse:
I just “fired” Blue Cross today as insurer of our Group Health Plan and signed with another company, principally because of this patently naked political attack using OUR subscriber payments without our consent. I sent them a certified letter telling them exactly why they were being fired, and sent a copy to: Wayne Goodwin, Commissioner of Insurance, and Roy Cooper, Attorney General.
I’d say people are mad.