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Interesting definition of “model corporate citizen”

imagesCapstrat, the Raleigh public relations firm that helps bungle, er, “manage” the image of Blue Cross and Blue Shield has this to say on its website about the insurance company.

A model corporate citizen, BCBSNC is thoroughly committed to philanthropy and investment in the community. To show that side of the insurer, we offer ongoing proactive ideas — steadfastly aligned with the company goals — to attract positive media coverage.

Through aggressive media relations, we made sure the positive story about the nonprofit insurer came through loud and clear across the state. Over the past year, BCBSNC has had more than 500 affirmative mentions in the media.

Come to think of it, Blue Cross had a couple of mentions in the media today. Do these count as “affirmative”?

4 Comments


  1. Melissa Rooney

    October 28, 2009 at 1:30 pm

    I thought Non-profits couldn’t take an official stance on any political issue, yet here BCBS is spending MY money (I am covered by BCBS) to oppose a public option, in contrast to my personal views. isn’t this illegal? They should be investigated and should lose their non-profit status/benefits if found to have acted improperly here. We all know they’ve made record profits for years now, at the expense of their clients co-pays and premiums. Enforcement is long overdue.

  2. Erica

    October 28, 2009 at 1:59 pm

    If you received a mailer from BCBS addressed to Senator Kay Hagan, please mark out in RED the words “Oppose government run healthcare” and write in RED “SUPPORT THE
    PUBLIC OPTION,” mark out in RED “doesn’t need” and write in RED “NEEDS.” Then put the postage pre-paid revised card in the mail and call Senator Hagan’s office to tell them that you have sent the Blue Cross card but in support of the Public Option.

    Please join Health Care for America Now at 11:00 on Friday morning (October 30, 2009) at the BCBS headquarters to protest their greedy campaign against health care reform. We’ll bring our Crime Scene yellow tape and a blown-up version of the postcard, have fun, and send a message to Blue Cross and to Washington
    that we are going to get health care reform in 2009 that serves our interest, not the insurance industry’s.

    The BCBS headquarters is at 1700 Chapel Hill Durham Blvd, Chapel Hill, NC.
    Click here for directions and parking suggestions
    or follow this link:

    http://maps.google.com/maps/ms?ie=UTF8&hl=en&msa=0&msid=11391356243052431541
    0.0004741526aa947acbbb7&z=19

  3. Adam Searing

    October 28, 2009 at 2:24 pm

    Melissa – nonprofits can take stances and lobby on issues relevant to their work. While Blues is within the law, that doesn’t mean we have to stand for it though!

  4. […] See original here:  The Progressive Pulse – Interesting definition of “model corporate … […]

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