Blue Cross Other Campaign – Targeting “Community Leaders”
The slick mailers against that super-scary “government-run” health plan are attracting lots of attention, but NC Blue Cross is also sending out letters to who they see as “community leaders” around the state basically saying the same thing although not in quite as strident language. Here’s a sample:
Some say the government-run health insurance option is just another choice alongside the private sector; but in fact, it will undermine the current insurance market by shifting costs and increasing your premiums. Furthermore, shortfalls in government payments will create serious financial problems for many doctors and hospitals.
Again, the object is clear. With 96.8% of the individual insurance market, Blue Cross is sitting pretty and wants to make sure there isn’t any real competition. As for the “shortfalls” in government payments, no bill, including the House plan unveiled yesterday allows the public option health plan to use Medicare rates – the plan will have to negotiate with doctors and hospitals just like insurance companies.
The News and Observer has done a great job covering this and the rest of Blue’s now wildly backfiring campaign. See the initial story, my op-ed about the charitable history of Blue, and today’s lead editorial.