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Blue Cross Other Campaign – Targeting “Community Leaders”

 

The slick mailers against that super-scary “government-run” health plan are attracting lots of attention, but NC Blue Cross is also sending out letters to who they see as “community leaders” around the state basically saying the same thing although not in quite as strident language. Here’s a sample:

Some say the government-run health insurance option is just another choice alongside the private sector; but in fact, it will undermine the current insurance market by shifting costs and increasing your premiums. Furthermore, shortfalls in government payments will create serious financial problems for many doctors and hospitals.

Again, the object is clear. With 96.8% of the individual insurance market, Blue Cross is sitting pretty and wants to make sure there isn’t any real competition. As for the “shortfalls” in government payments, no bill, including the House plan unveiled yesterday allows the public option health plan to use Medicare rates – the plan will have to negotiate with doctors and hospitals just like insurance companies.

The News and Observer has done a great job covering this and the rest of Blue’s now wildly backfiring campaign. See the initial story, my op-ed about the charitable history of Blue, and today’s lead editorial.

3 Comments


  1. gregflynn

    October 30, 2009 at 1:38 pm

    Hey Adam, you beat me to the post. I had already uploaded a PDF of the entire new Blue Cross mailer. A recent statement from BCBSNC claimed that the previous mailers were targeted at voter registration lists, not BCBS members. Because of the way this mailer was addressed it is clearly not based on voter registration. I believe it may be targeted to State Employees if not other BCBS members. I think the “leader” comment is a bit of flattery and pandering to distract the reader.

  2. Adam Searing

    October 30, 2009 at 3:06 pm

    I know Greg – that “leaders” bit can’t be right, because I certainly haven’t gotten one of those letters!

  3. Fed Up LCSW

    October 31, 2009 at 3:22 pm

    An undiscussed angle to the BCBS monopoly is that they unfairly restrict trade by not allowing any new providers into their network.
    “Sorry, network closed” is a great way to restrict access to services. One would think the “freemarketeers” would have a little problem with this unfair restriction of policy holders to exercise their free will and go to the providers of thier choice. But nooooo. United does the same thing. They argue that they have plenty of providers but they fail to update their lists and many listed providers no longer take patients. It works just dandy for restricting access and therefore limiting the payout. Wish the legislators would consider reform from the provider angle also.

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