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Barbara Morales Burke refuses to answer question about Blue Cross market share

imagesBurke is a former insurance regulator who sold out to Blue Cross and now pushes the company line. In almost every interview she hesitates and stammers a great deal. I like to think it’s because she can barely force the misrepresentations out of her mouth.

One particularly entertaining interview [1] was with Rick Martinez on WPTF. Martinez is a right-winger and probably did not mean to stump Burke. But stump her he did with this seemingly simple question:

What’s your market share?

Burke hesitates and then spends a huge amount of time verbally veering this way and that before flatly refusing to give an answer. You should listen, but here’s a transcript of her comment:

We are, uh, absolutely the leading health insurer in terms of covered lives in this state. You know it’s hard to give a, one number on market share because depending on whether, you know, which segment you’re looking at, whether your doing it on total population or, or different ways of calculating it. So I can’t give you a number.

Luckily, the Department of Insurance, where Burke used to work, does keep track of market share. And it seems pretty simple really. Burke can find the DOI numbers here [2] and here [3].