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Blue Cross to North Carolinians: We think you’re idiots

Blue Cross CEO Brad Wilson is making a statewide pr push to proclaim that his company has always supported health reform — always.

Here is an excerpt from a Wilson editorial that ran yesterday in the Greensboro News & Record:

People are surprised to hear that — contrary to how Blue Cross has been portrayed — we have always favored health care reform. This includes nearly all the key components of President Obama’s reform initiative, particularly the central goal of getting coverage for as many Americans as possible. Insurers know that the best way to spread costs is by expanding the risk pool to include both young and old, both sick and healthy.

Yes, I would imagine people are surprised to hear that, especially people who are familiar with the video of former Blue Cross CEO Bob Greczyn saying:

We’ve taken a hard look at Senate proposals and the analysis is sobering: little cost control, lots of expensive promises, and higher premiums for North Carolinians … We want reform that works, but we believe we have a responsibility to our customers and our nearly 5,000 employees to oppose huge premium increases that will come about if current proposals pass.

That’s the Senate bill, by the way, that is now law.

And how could we forget the anti-health reform mailers, the anti-health reform robocalls that resulted in a $95,000 fine, and the planned anti-health reform commercials that were nixed when the White House took Greczyn to the woodshed.

After such an expensive and extensive campaign bashing every step of the health reform process, it is a bit surprising to hear that Blue Cross was secretly supportive of the legislation all along. Who knew.

One Comment


  1. Adam Searing

    April 19, 2010 at 3:23 pm

    Not to mention the panel I was on a week before the health reform vote where the top BCBS lobbyist expressed serious “doubts” about health care reform. He told the crowd that reform meant much higher premiums – especially for young people and that we should all be worried about it.

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