Earlier this week, Associated Press wrote a lengthy article about how big business was largely silent on Amendment One, which would define marriage in the state constitution as between one man and one woman, and would ban any other type of “domestic legal union” such as civil unions or domestic partnerships.
Well, Durham-based McKinney advertising entered the conversation Wednesday with their “Vote Against” campaign. The 20 thought-provoking, shareable posters are intended to get people thinking and talking about some of the harms that could be caused by the vague language of the ballot initiative that North Carolina voters will be deciding on next Tuesday.
Group Creative Director Ellen Steinberg and Chief Creative Officer Jonathan Cude explained on their website why the company wanted to weigh-in on a social issue:
“The formal legalese-sounding language makes the consequences of Amendment One difficult for many North Carolinians to understand,” explains Ellen. “I wanted to do two things: Incite in others the same feeling Jonathan and I were generating — the feeling of “No!” — and cement the language that the official ballot will use by engraining the word against as the logical answer to the controversial questions.”
“It’s an issue that matters,” concurs Jonathan “because it affects folks at McKinney, our friends and family. Vote Against One is a meaningful campaign and if shared enough could affect change.”
McKinney’s client list includes many well-known, national companies including Nationwide, Sherwin Williams, Lenovo, Mizuno, and GNC.
You can see their full “Vote Against” campaign by clicking here.