On one level, you gotta’ hand it to the Pope-Civitas people; they’ve gotten a huge amount of mileage out of their political “horse race” polls through the years (name recognition, the air of legitimacy, the chance to drive readers to their almost always absurd propaganda).
But seriously, if ever there was an example of why this stuff is regularly unreliable garbage that the mainstream news media need to, once and for all, STOP reporting on, this is it: Today, the Pope Civitas people reported that their latest “poll” shows that 30% of African American North Carolinians support Mitt Romney for president.
Obviously, this is absurd. A third grader would understand this. As one commenter on the Civitas blog noted:
“30% of African-Americans in NC are going to vote Romney? In other news, space aliens will descend and anoint him President.”
Now, in fairness, sometimes polls are simply off — honest pollsters encounter this all the time. But, here’s what they do when that happens: They stop, start over and look to see what they did wrong. By simply plowing ahead and publishing such an absurd result, the Pope-Civitas people simply showed that what most in-the-know people have understood for years: their “polls” are frequently bogus and as valid as three dollar bills.
Unfortunately, throughout the state, understaffed newspapers and TV and radio stations are reporting this baloney and, once again, Pope-Civitas is achieving its objective of manipulating the media by feeding it inaccurate propaganda masquerading as “news.”