Poll: North Carolina’s national image declining

SIGNNorth Carolina’s image appears to be losing some of its luster, according to new polling numbers released Thursday by Public Policy Polling.

The organization that began assessing the favorability of every state in the country two years ago, notes that North Carolina is seeing an increasing number of voters with an unfavorable opinion of the Old North State.

Here’s more from PPP:

‘North Carolina’s national image has seen a strong shift in a negative direction since that time. Its favorability has dropped from 40% to 30%, while the share of voters with an unfavorable opinion of it has more than doubled from 11% to 23%. Its +7 favorability rating would have ranked it 40th in our national study of state popularity in 2011, rather than its top 10 popularity at that time.

The state’s national image has seen particularly large declines with racial minorities and women. In 2011 North Carolina stood out in the south as a state African Americans had a positive opinion of, at a 42/8 favorability rating. Now blacks see it negatively by a 19/30 spread. It’s a similar story with Hispanics- they gave the state a positive 50/9 favorability in 2011, now it’s a negative one at 20/39. There’s also been a steep decline with women.

They gave the state a net +32 favorability in 2011 at 40/8, but that’s dropped all the way down to +3 at just 25/22.

Predictably the biggest hit in North Carolina’s national image following this legislative session has been with Democrats. Their view of North Carolina has dropped a net 38 points from +18 (35/17) a couple years to -20 at 18/38 now. What’s interesting though is the state has gotten less popular with Republicans too- it had a +42 favorability at 48/6 in 2011 and that’s declined now to +28 at 41/13.’

PPP surveyed 803 registered voters at the end of August, and their poll has a margin of error of plus of minus 3.5%. You can see the full results here.


  1. Alan

    September 5, 2013 at 3:01 pm

    I wonder just how Civitas and JLF will spin this one, especially with Republicans having an increasingly negative opinion of the state?

    I guess the interns will just have to attack the messenger in the usual manner…

  2. Olivia Mungal

    September 5, 2013 at 3:11 pm

    I’m sure Art Pope told McCrory that becoming a governor under his ultra-conservative regime would boost his approval ratings and give him a shot at Congress, or the White House.

    Now, I think most of the state can’t wait to vote him at the rest of the Republicans out of office as fast as humanly possible before they can break anything else and never speak of this again.

  3. LayintheSmakDown

    September 5, 2013 at 4:39 pm

    Well when it comes from from the left leaning and discredited PPP then we are doing something right. When you get an unbiased poll saying the same thing then maybe there is something to screech about somewhere other than on this blog.

  4. Skeptic

    September 5, 2013 at 5:07 pm

    When you hear Republicans deny this poll, remember that they banned the study of climate change. Facks n’ sahh-ince isn’ exackly them’s thangs.

    The verdict’s in that they’ve officially ruined the state. I had hoped that the damage was limited to political circles, but apparently the general public hates us too. It turns out conservatives put more than crosses up in flames, the stinking bags of hate.

  5. Alan

    September 5, 2013 at 5:53 pm

    See, I told you…. the interns have to attack the messenger, LSD didn’t fail us after all! “Discredited PPP”, seriously?

  6. KinkyKiko

    September 5, 2013 at 7:23 pm

    I don’t normally post stuff from Politico, but here’s the headline “PPP Nailed It” – Karl Rove, Dick Morris and those who believed their nonsense – losers!


  7. wncgirl

    September 6, 2013 at 10:12 am

    When your gung-ho Republican brother in law starts avoiding you AND all those -see I told you so moments -you know the worm has turned. I will continue praying for my beloved home state and it’s uncertain future.

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