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NC health agency hires former GOP staffer as new marketing and branding director

The N.C. Department of Health and Human Services has a new director of “brands and marketing,”  Michael Biesecker with the Associated Press reported this afternoon.

From the AP story:

Aaron Mullins, 38, previously worked on the Capitol Hill staffs of then-GOP Sens. Elizabeth Dole and Don Nickles before joining Fetzer Stephens, a political consulting firm led by former North Carolina Republican Party chairman Tom Fetzer. Mullins was registered as a federal lobbyist as recently as last year, according to records.

Mullins will be making $68,000 a year and will be supervised by N.C. DHHS Communications Director Ricky Diaz, 24. who landed his $85,000-a-year job after working for Gov. Pat McCrory’s campaign.
The AP story noted that Mullins has also taken a stab at the entertainment industry.

In addition to his political experience, Mullins helped develop and film a TV drama called “Hard Fix.” The lead character is an Irish pub owner who keeps the secrets of high-profile politicians and helps cover up their potential scandals, sometimes with a gun.

Here’s the trailer for that drama, which opens with this line: “This is a city of secrets and I’ve been impressed with your work. We have another job for you.”

6 Comments


  1. casey

    September 10, 2013 at 3:09 pm

    Also…
    Mullins is half of Rubacam Media – the creator of this McCrory ad: http://www.rubacammedia.com/electionnight.html

    (I don’t know if he did the new McCrory ad, but I certainly wouldn’t be surprised.)

  2. McPat

    September 10, 2013 at 3:51 pm

    McCronyism…

  3. Vonna Viglione

    September 10, 2013 at 8:21 pm

    Branding and Marketing? Because THAT’S what DHHS needs? How about paying people their food stamps or reimbursing Medicaid providers? Or is that failure the excuse they’ll use to turn these functions over to yet another group of “cronies”……I am SO sick of these games at DHHS….

    By the way, “re-branding” was known as a “hanging offense” out in the west when it applied to cattle rustling……I’m beginning to know how those wronged ranchers felt with these folks doing their mischief.

  4. Gene Hoglan

    September 11, 2013 at 2:51 am

    When you’re in charge of a failing organization the first thing you do is change the marketing strategy. Shine a little more polish on that turd of an administration.

  5. thepaulatics

    September 11, 2013 at 11:36 am

    @lobbyistpaula: http://t.co/gMACEVwPFt – Bill Maher’s on Liberty Univ, where new NC DHHS brand & mktg mgr, Aaron Mullins attended. Rated R.

  6. Alan

    September 11, 2013 at 6:56 pm

    Liburty Yooniversity, the best edyoocation yoo can git fur yr’muney.

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