Uncategorized

The “A-Fib” Marketing Blitz: Be Still My Heart

011110_1941_NortinHadle1.jpgA crosspost from UNC physician and well-known author, Dr. Nortin Hadler.  Dr. Hadler has written extensively on the interplay between health costs, marketing of new and “improved” health treatments, evidence of effectiveness, and unnecessary or even harmful medical treatment.  In this piece he goes through the choices patients with a common cardiac problem face and how those choices – and the expense and risk associated with each – are often not explained to patients.  Without full information it’s hard for patients to make a truly informed decision as they grip tightly to the medical roller coster:

 With breathtaking speed, atrial fibrillation has gone from “Huh?” to parlance. “A-fib”, a common cardiac cause of palpitations, is now in the front ranks of evils lurking to smite our well-being. There is no mystery to this transformation. In 2013, the Food and Drug Administration licensed three new drugs to prevent a stroke, the fearful complication of A-fib: apixaban (Eliquis), rivaroxaban (Xarelto) and dibatigatran (Pradaxa). This unleashed the full might of pharmaceutical marketing: the scientific data for efficacy that convinced the FDA is tortured till it convinced “thought leaders” whose opinions convinced influential journalists. Sales pitches populate print, broadcast and social media. A-fib is now more than a worrisome disease; it is a product line…. [Read more at Scientific American.]

Check Also

Senator Richard Burr: Makes up his own facts about NC Medicaid in order to criticize it

North Carolina’s Senator Burr used to be a ...

Top Stories from NCPW

  • News
  • Commentary

North Carolina lawmakers’ latest attempt to insert politics into the judiciary was thwarted Tuesday [...]

A N.C. General Assembly budget mandate to fire certain North Carolina public education officials wou [...]

More than a month after a deadline to correct faulty campaign finance reports, N.C. Sen. Ralph Hise [...]

Even before he dropped the gavel on the Senate Finance Committee meeting, Sen. Jerry Tillman, a noto [...]

State budget bill is the latest and best example It’s long been a matter of public record that North [...]

By now the strategy is familiar – the strategy used by the N.C. General Assembly’s Republican chiefs [...]

The post The devil and the details appeared first on NC Policy Watch. [...]

18---percentage of people in North Carolina who receive health care coverage from Medicaid or the Ch [...]

Featured | Special Projects

NC Budget 2017
The maze of the NC Budget is complex. Follow the stories to follow the money.
Read more
 


 
NC Redistricting 2017
New map, new districts, new lawmakers. Here’s what you need to know about gerrymandering in NC.
Read more
 


 
Trump + North Carolina
In dozens of vitally important areas, policy decisions of the Trump administration are dramatically affecting and altering the lives of North Carolinians. This growing collection of stories summarizes and critiques many of the most important decisions and their impacts.
Read more