Uncategorized

The “A-Fib” Marketing Blitz: Be Still My Heart

011110_1941_NortinHadle1.jpgA crosspost from UNC physician and well-known author, Dr. Nortin Hadler.  Dr. Hadler has written extensively on the interplay between health costs, marketing of new and “improved” health treatments, evidence of effectiveness, and unnecessary or even harmful medical treatment.  In this piece he goes through the choices patients with a common cardiac problem face and how those choices – and the expense and risk associated with each – are often not explained to patients.  Without full information it’s hard for patients to make a truly informed decision as they grip tightly to the medical roller coster:

 With breathtaking speed, atrial fibrillation has gone from “Huh?” to parlance. “A-fib”, a common cardiac cause of palpitations, is now in the front ranks of evils lurking to smite our well-being. There is no mystery to this transformation. In 2013, the Food and Drug Administration licensed three new drugs to prevent a stroke, the fearful complication of A-fib: apixaban (Eliquis), rivaroxaban (Xarelto) and dibatigatran (Pradaxa). This unleashed the full might of pharmaceutical marketing: the scientific data for efficacy that convinced the FDA is tortured till it convinced “thought leaders” whose opinions convinced influential journalists. Sales pitches populate print, broadcast and social media. A-fib is now more than a worrisome disease; it is a product line…. [Read more at Scientific American.]

Check Also

Senator Richard Burr: Makes up his own facts about NC Medicaid in order to criticize it

North Carolina’s Senator Burr used to be a ...

Top Stories from NCPW

  • News
  • Commentary

State Board of Elections & Ethics Enforcement refuses to disclose any details of probe into alle [...]

Senate favors form of merit selection for judges as alternative to House judicial redistricting bill [...]

North Carolinians hoping to find out who’s been funding Rep. Justin Burr’s crusade this legislative [...]

The SePro Corporation is receiving as much as $1.3 million in taxpayer money to chemically kill the [...]

Justices will hear Cooper v. Berger and Moore next week and the stakes couldn’t be much higher One o [...]

The post Monument to the ‘Party of Limited Government & Local Control’ appeared first on NC Poli [...]

In 1896, the U.S. Supreme Court infamously upheld the legality of racial segregation and “Jim Crow” [...]

900 million---amount in dollars of the cost of the tax cuts passed this year when they are fully in [...]

Featured | Special Projects

NC Budget 2017
The maze of the NC Budget is complex. Follow the stories to follow the money.
Read more


NC Redistricting 2017
New map, new districts, new lawmakers. Here’s what you need to know about gerrymandering in NC.
Read more