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UNC’s Roy Williams featured in new video urging Obamacare enrollment

With just 13 days of open enrollment left, the White House [1] is hoping to capitalize a bit on March Madness [2] and get more uninsured Americans to sign-up for health care coverage.

On Monday the Obama administration launched an ACA bracket that includes their own Sweet 16 – that is “The 16 Sweetest Reasons to Get Covered.” Those reasons are accompanied by a collection of animated GIFs viewers can vote on while learning more about the Affordable Care Act and available subsidies.

The new site also features a You Tube video by UNC head basketball coach Roy Williams and Geno Auriemma, head coach of the University of Connecticut women’s basketball team.

Watch their video below, and click here [3] to visit the ACA bracket.

To date, more than 5 million Americans have already signed up for coverage through the federal Health Insurance Marketplace [4]. The deadline to enroll for coverage this year is March 31st.