In some regards, of course, there’s no avoiding the permanent campaign that modern politics has become. Especially when lots of individuals and corporations with fat wallets are willing to underwrite it, there’s not much a body can do about the endless, manipulative TV ads except change the channel.
That said, the notion that Gov. McCrory’s team is already revving up a TV campaign (and, frankly, not a very good one) to spruce up his badly battered image just eight months into his governorship does serve to highlight something very important that is missing from McCrory’s performance thus far: substance.
As we have noted in this space before, the Governor is a seemingly affable guy who can even display refreshing flashes of self-deprecation and humility on occasion. What he has failed to display during his first several months in office, however, is a real ability to immerse himself in complex subjects, master them and then translate that mastery into a consistent and persuasive message that resonates with the public.
For whatever reason, he just doesn’t seem all there. Read more