North Carolina’s Lt. Governor Dan Forest is no longer on the board of the group he helped found a few years back known as Faith Driven Consumer, but the group remains enmeshed in controversial issues with important political implications.
The group’s most recent crusade is to make sure that that the bosses at Paramount Studios, which is producing a multimillion dollar movie based on the Biblical figure Noah and the mythological story in which he saves all the creatures of the world from a flood, doesn’t allow the film to include any deviation from the what the group considers to be the literal truth. As Fox News reports, the group, which claims to speak for 46 million Christian consumers, released survey results showing that that “98 percent of faith-driven consumers are ‘unsatisfied with (the) Bible-themed movie which strays from Biblical message.’ The report suggested that ‘Noah’ could thus face ‘commercial challenges.’”
Such a scenario is in keeping with the past efforts of the Faith Driven Consumer to inject a conservative Christian worldview into modern American commerce. As reported here previously, the group has gone so far in past years as to dispense low marks to retailers (like the department store chain Sears) that feature lingerie models in their catalogs.
In the “Noah” example, the Faith Driven Consumer group has made it plain to Paramount that it doesn’t care for the notion that the film might attempt to superimpose modern, non-literal interpretations on the flood story. This is from an appeal on the group’s website: Read More