Here’s another tidbit about K12, Inc., the publicly-traded company trying to open up a virtual charter school in North Carolina.
K12, (NYSE:LRN), the largest virtual education company in the nation, spent $21.5 million in the first eight months of 2012 advertising the online public charter schools it operates in 29 states, according to an article that ran yesterday in USA Today. (My colleague Chris Fitzsimon also made mention of that in his Friday Follies column today).
That’s a decent amount to spend on advertising, especially considering that 85 percent of the company’s revenue comes from public sources. Click here to read more about the ad buys, and how USA Today calculated the estimates.
Lots of ads ran on kid-friendly media outlets, including Nickelodeon, The Cartoon Network and MeetMe.com, a social media site used by teens (and tweens).
The company also may be trying to tap into the disaffected youth market – it spent $3,000 to advertise on VampireFreaks.com, which bills itself as “the Web’s largest community for dark alternative culture,” according to the USA Today article.