If ever you find yourself in need of a moment of mirth in today’s stressed out news cycle and you’ve already checked out all the day’s headlines at The Onion, here’s a great #2 option: surf on over to the website of the “Faith Driven Consumer” and check out their latest LOL ratings of corporate America.
As we’ve reported on a few occasions previously (most recently last December), the group, which was co-founded by North Carolina Lt. Governor Dan Forest, purports to assess businesses for their “commitment to full equality and inclusion of the Faith Driven Consumer market segment” (which basically translates to how closely the companies toe the values and political lines laid down by the religious right). One of the group’s previous Christmas shopping guides, for instance, downgraded the giant retailed Sears because it included lingerie models in its catalogs. The current “index” gives higher scores to companies that support an anti-choice position when it comes to reproductive freedom for women.
This week, in an effort to grab a few seconds of attention in the media circus surrounding the Super Bowl, the group issued a statement taking the National Football League to task for registering a “score” of only 24 out of 100 on the “faith equality index.” This is from the statement:
“The National Football League is significantly comprised of Christian players, coaches, and executives, and as such, many in our community assume the organization is welcoming of Faith Driven Consumers. But its score of 24 out of 100 says otherwise.”
As to how and why the grade was bestowed, Forest’s buddies aren’t (as has been the case ever since the days of the hysterical lingerie downgrade) providing many details. Read More