Glowing computer screens, florescent lights, spreadsheets, graphs and charts. That’s how many of us spend our day. In the age of instant information, we rely on numbers and statistics and reports to paint pictures of the world that lies beyond the view of our office window. And we’ve gotten good at it. We understand wage and employment trends and we can measure equality and growth.
Despite the growing capacity to track and measure and capture data, we’re still failing to understand the whole picture. This is especially true when it comes to understanding North Carolina’s small and rural communities. The voices from these communities are often absent from the problem solving table. As a result, decisions are typically made on behalf of these communities based off of our imperfect understanding of what their needs and wants truly are.
Last week I enjoyed some time outside of the office and beyond the Triangle. I walked on a wooden suspension bridge that spans the Tar River, traced the Greenway on a map that connected the River to downtown, and heard about the efforts to revitalize the downtown and local economy through attracting private capital and investing public dollars.
I was in Rocky Mount. I was excited to see the kinds of ways that grassroots leaders, city officials and planners and business owners are reimagining their city and with it the region.
Over the past few years, Edgecombe and Nash counties have received national notoriety for their crime rates and poverty levels. And while these counties face very real difficulties, the negative stories do not represent the reality of the entire region or the recent efforts that are beginning to bear fruit. Residents and local leaders are beginning to take back the narrative of their community.
Residents of Nash and Edgecombe have launched an effort to take their name back and tell their own stories of their communities, one that moves beyond statistics and fear toward collaboration and hope. In 2013, a citizen group, called The Positive Image Action Group, was formed to combat those negative images and to tell the story of their hometown from their perspective. Earlier this month, the group launched the first phase of a campaign to take back the name of the twin counties.
“Twin Counties – Here’s to Success” is a marketing campaign designed to highlight the positive and promising stories of citizens and business in Edgecombe and Nash County. Read More