This week it’s Wyeth in the Charlie Daniels Band lead role. Wyeth’s hugely profitable hormone therapy drug, Prempro, took a profitablity hit a few years ago when it turned out long-term hormone therapy drastically increases the risk of cancer. The NYT reports today that in the wake of those findings, Wyeth hired a professional PR firm to ghostwrite articles for doctors to try and discredit the cancer fears. The ghostwritten articles – all, of course, speaking glowingly of Prempro – appeared in multiple major medical journals. One problem – the doctors who supposedly wrote them apparently actually didn’t.