The UNC system unveiled a new logo and branding campaign on Wednesday ahead of the UNC Board of Governors’ full board meeting on Friday.
The new logo, composed of 17 lines representing the individual schools that make up the system, emphasizes the system’s new slogan: “Individually Remarkable, Collectively Extraordinary.”
UNC System President Margaret Spellings introduced the new logo and campaign Monday morning at the Spangler Building in Chapel Hill.
She also narrates a new video rolling out the concept, which cost about $250,000.
Individually Remarkable, Collectively Extraordinary  from University of North Carolina  on Vimeo .
The new logo and slogan follows through on a few goals – and tensions – highlighted by Spellings and the UNC Board of Governors over the last year. “University of North Carolina System” replaces the term “University of North Carolina General Administration” and – a sore point for some on the board – further draws a distinction between the machinery running the entire system and UNC-Chapel Hill as a flagship campus.