It’s been more than 18 months since the repeal of HB2, yet the controversial ‘bathroom bill’ that required transgender people to use the public restrooms that corresponded to their sex at birth, continues to tarnish North Carolina’s image.
An article in The Charlotte Observer notes that the city is still dealing with fallout from the legislation (and replacement bill), and earmarking millions to market itself to travelers.
Here’s an excerpt from the the report:
Included in the Charlotte Regional Visitors Authority’s current 2019 budget is $2 million in “Post HB2 Marketing/Sales support,” according to email records obtained by the Observer through a public records request.
The funding is for Visit Charlotte, a division of the CRVA. Visit Charlotte received $1 million last fiscal year for post-HB2 marketing/sales support, according to the report.
The $3 million total isn’t necessarily for one ad or creative approach, CRVA spokeswoman Laura White said. Rather, she said, it’s a “comprehensive place branding strategy” that includes more money spent on Charlotte’s branding, as well as consumer-facing media like TV ads in out-of-state markets and magazine ads.
White said the increase in marketing dollars is meant to deal with three concerns: cleaning up the city’s image post-HB2; improving its reputation following civil unrest from 2016 following the shooting of Keith Lamont Scott; and promoting Charlotte in regional markets such as Austin, Texas, Nashville, Tenn., and Asheville.
In its annual report for fiscal year 2018 sent to Mayor Vi Lyles and Charlotte City Council in late October, the CRVA noted that although HB2 was technically repealed and replaced with House Bill 142, North Carolina still remains under a travel ban from six states, with California and New York having the largest impact.
States with the travel bans have indicated to local tourism officials that HB 142 “did not go far enough in protecting individuals against discrimination,” said the CRVA, which is a division of the city of Charlotte funded with local hotel/motel and prepared food taxes.
“The CRVA is still finding that conventions with a high percentage of public employees attending are choosing to not come to Charlotte because of the potential of decreased attendance, which is up to 15 percent in some cases,” the group said.
Even after the repeal, roughly one in four travelers had a negative perception of North Carolina because of HB2, according to a July 2017 study commissioned by Destinations International, a professional organization that represents destination management groups.
Read the full article here in The Charlotte Observer.